A gym app that builds
community, not just
workout logs.

Ryzon Fitness came to me with a clear vision: a platform for personal trainers to run their business and build a loyal member community — not just log workouts. The founder, Josh, wanted something that could compete on feel, not just features.

The challenge was building three interlinked experiences: a member app (book sessions, track progress, connect with the community), a trainer dashboard (manage schedules, track revenue, communicate with clients), and a B2B gym portal (for gym partnerships to white-label the platform).

My role covered the full product design: strategy, UX architecture, all interface design, and the design system underpinning all three surfaces.

The biggest design challenge wasn't any single screen — it was maintaining a coherent product identity across three very different user types with very different goals.

A member wants to feel part of something. A trainer wants to run a clean business. A gym partner wants white-label flexibility. These needs pull in different directions. The design system had to be opinionated enough to feel unified, and flexible enough to serve all three.

The visual direction is dark, high-contrast, and energetic — matching the emotional register of a real gym. Green as the primary brand accent communicates energy and progress without the aggression of red.

The member app leads with the community feed and session booking. Progress tracking is secondary. The trainer dashboard is dense by design — trainers are professionals who want information, not hand-holding.